Dana Papa is a creative retail merchant leader and visionary brand builder with 20+ years of experience in the retail fashion industry.
She has led organizational efforts to build and transform iconic multi-category product ranges including Beauty, Jewelry, Handbags, and Footwear for the world’s leading brands. She offers an entrepreneurial mix of visionary strategy development, strong financial business acumen, exceptional understanding of merchandising, and the ability to lead a large team.
Dana most recently spent the past 7 years at Victoria's Secret & Co. leading the global merchandising strategy and innovation pipeline for Beauty. She was a key member of the Executive Committee and served on the company’s Sustainability Steering Committee to deliver the first-ever Environmental, Social, and Governance (ESG) report.
Dana is based in New York City and lives in Maplewood, New Jersey with her husband and two daughters.
Leadership Skills
Innovation + Creativity
Agility + Adaptability Motivation + Team Building
Decision-Making
Creative Skills
Art + Design Direction
Print + Packaging
Trend Forecasting Branding
If you have a project in mind and want to get your business to next, I’d love to get to know you better. Together we can achieve extraordinary outcomes.